CAMPAIGN TRACKING

Clean attribution without the spreadsheet

Group links into campaigns and define utm_source, medium, campaign, term, and content once. Acturity appends them automatically to every redirect of every link in the campaign — no hand-built URLs, no typos, no missing tags. Then compare campaigns side by side.

UTMs set once, applied on every redirect Campaign date ranges Side-by-side campaign comparison Campaign templates for repeat launches
Campaigns
Spring LaunchUTM auto-applied
utm_source=newsletterutm_medium=emailutm_campaign=spring
acme.link/spring-email38.2K clicks
acme.link/spring-social21.7K clicks
acme.link/spring-print9.4K scans

Jun 1 – Aug 31 · 3 links

5
UTM parameters
Auto
applied on redirect
Side-by-side
campaign comparison
Reusable
campaign templates
HOW IT WORKS

Campaign Tracking in three steps.

01

Create a campaign

Name the campaign, set its start and end dates, and define the UTM parameters — source, medium, campaign, term, and content — once.

02

Add your links

Group the campaign’s links under it. The UTM parameters are appended automatically to every redirect of every link in the campaign — you never edit a destination URL by hand.

03

Compare and learn

Per-campaign click rollups show performance across channels. Use the comparison view to line campaigns up side by side.

CAPABILITIES

A closer look at campaign tracking.

Group & Schedule

A campaign is a container for links with a defined timeframe.

  • Group any links into a campaign
  • Campaign start and end dates

UTM Automation

Define UTM parameters once at the campaign level. They are appended to every redirect of every link in the campaign, automatically.

  • utm_source, utm_medium, utm_campaign, utm_term, utm_content
  • Appended automatically at redirect time
  • No manual URL building, ever

Rollups & Comparison

See what each campaign actually did — and how it did against the others.

  • Per-campaign click rollups across channels
  • Campaign comparison view

Campaign Templates

Save a campaign setup as a template and reuse it, so recurring launches start from the same UTM scheme every time.

  • Reusable campaign templates
  • Consistent UTM scheme across launches
USE CASES

Where teams put it to work.

  • Multi-channel marketing campaigns
  • Seasonal promotions
  • Product launches
  • Event marketing
  • Influencer campaigns
  • Email marketing

One view, every channel

Group links by campaign, let the UTMs apply themselves, and compare email, social, paid, and print in one place.

5
UTM parameters
0
URLs edited by hand
FAQ

Common questions.

KEEP EXPLORING

Related features.

Put campaign tracking to work on your next campaign.

Everything is free while we're in beta. No credit card required.