Campaign Tracking
Organize and measure marketing initiatives in one place
Group links into campaigns to track performance across channels. Manage UTM parameters automatically, compare campaign effectiveness side by side, track budget and spend, and measure ROI with multi-touch attribution on Professional plans.
How it works
Create a campaign
Name your campaign, set UTM parameters, and optionally configure budget tracking. Use a template for common campaign types.
Add links
Create or assign short links to the campaign. UTM parameters are automatically appended at redirect time — no manual URL building needed.
Measure results
View real-time campaign analytics including clicks, conversions, ROI, and channel performance. Compare campaigns side by side and export reports.
Key Capabilities
A closer look at what campaign tracking can do for your team
Campaign Organization
Group related links under campaigns for unified tracking. Use templates for common campaign structures and compare performance across campaigns.
- •Campaign grouping with shared analytics
- •Campaign templates for common structures
- •Cross-campaign comparison
UTM Management
Define UTM parameters once per campaign. Parameters are automatically appended to link destinations at redirect time — no manual URL building required.
- •Auto-appended UTM parameters at redirect
- •Campaign-level UTM configuration
- •Consistent parameter formatting
Analytics & ROI
View real-time campaign performance including click totals, conversion rates, and ROI calculations. Compare performance across campaigns and channels.
- •Real-time campaign analytics
- •ROI and conversion tracking
- •Channel-level performance breakdown
Budget & Attribution
Track campaign spend and calculate ROI against performance. Multi-touch attribution on Professional plans shows which touchpoints contribute to conversions.
- •Budget and spend tracking
- •Multi-touch attribution (Professional+)
- •CSV and JSON export
Popular Use Cases
See how teams use campaign tracking to grow their business.
- ✓Multi-channel marketing campaigns
- ✓Seasonal promotions
- ✓Product launches
- ✓Event marketing
- ✓Influencer campaigns
- ✓Email marketing
One view, every channel
Group links by campaign to compare performance across email, social, paid, and offline — side by side.
Frequently Asked Questions
Ready to get started with Campaign Tracking?
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