A/B Testing
Test different destinations to find what converts best
Run split-traffic tests across URLs, landing pages, and campaigns. Acturity uses z-test, Bayesian, and sequential analysis to determine winners with statistical confidence. Set custom traffic weights, define exclusion groups, and auto-route traffic to the winner once a test is completed.
3.2%
conversion · 4,218 clicks
4.1%
conversion · 4,312 clicks
How it works
Set up variants
Create an A/B test with two or more destinations. Set custom traffic weights and choose your test type: URL redirect, landing page, or campaign comparison.
Run the test
Traffic is split according to your weights. Acturity tracks clicks and conversions, running z-test, Bayesian, and sequential analysis in parallel.
Declare a winner
When statistical significance is reached, stop the test. The winning variant receives all subsequent traffic automatically. Optionally promote the winner to a permanent short link.
Key Capabilities
A closer look at what a/b testing can do for your team
Split Traffic Testing
Test URL redirects, landing page variations, or entire campaigns. Set custom traffic weights for each variant and adjust mid-test if needed.
- •URL redirect, landing page, and campaign test types
- •Custom weight distribution across variants
- •Adjust weights during a running test
Statistical Analysis
Three analysis methods run simultaneously: frequentist z-test for confidence intervals, Bayesian analysis for probability estimates, and sequential testing with O'Brien-Fleming boundaries.
- •Z-test (frequentist) with confidence intervals
- •Bayesian analysis with probability estimates
- •Sequential testing (O'Brien-Fleming boundaries)
Conversion Tracking & Exclusion
Track actual conversions, not just clicks. Define exclusion groups to prevent users from being in multiple tests simultaneously for clean results.
- •Conversion tracking beyond clicks
- •Exclusion groups for test isolation
- •Per-variant conversion rates
Winner Routing
Once a test is completed with a declared winner, all traffic automatically routes to the winning variant. You can also manually promote a winner to a permanent short link or page.
- •Auto-route traffic to winner after test completion
- •Manual winner promotion to permanent link
- •Full test history for past results
Popular Use Cases
See how teams use a/b testing to grow their business.
- ✓Landing page optimization
- ✓Call-to-action testing
- ✓Offer comparison
- ✓Funnel optimization
- ✓Message testing
- ✓Pricing experiments
Let the data decide
Split traffic across destinations and let statistical significance pick the winner — automatically.
Frequently Asked Questions
Ready to get started with A/B Testing?
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