Stop guessing which destination converts
Split-test link destinations from a single short link. Set two or more variants with your own traffic weights, let visitors be assigned consistently, and read the results with Bayesian statistics. When a winner is clear, one click routes all traffic to it.
3.2% CTR
4.8% CTR
A/B Testing in three steps.
Define your variants
Create a test with two or more destination URLs and set the share of traffic each variant receives. A single short link serves the whole test.
Run it
Move the test from draft to running; pause or stop it whenever you like. Each visitor is assigned consistently — they keep seeing the same variant on repeat visits.
Promote the winner
Results show click-through and conversion rates per variant, evaluated with Bayesian statistics. One click promotes the winner and routes all traffic to it.
A closer look at a/b testing.
Split Traffic from One Link
No duplicate links, no manual traffic juggling. One short link splits its visitors across your variants according to the weights you set.
- 2 or more variants per test
- Per-variant traffic weights
- A single short link serves the whole test
Statistics That Hold Up
Results are evaluated with Bayesian statistics. If you want to check results before the test ends, optional sequential testing keeps those peeks honest.
- Bayesian statistics on every test
- Optional sequential testing with O'Brien-Fleming or Pocock spending functions
- 2–20 interim analyses per sequential test
Clean Assignment
A visitor who saw variant A keeps seeing variant A. Consistent assignment keeps your results free of cross-contamination.
- Per-visitor consistent assignment
- Repeat visits land on the same variant
Lifecycle & Winner Promotion
Tests move through a clear lifecycle, and finishing one takes a single click.
- Draft → running → paused or stopped
- CTR and conversion results per variant
- One-click winner promotion routes all traffic to the winning variant
Where teams put it to work.
- ✓Landing page comparison
- ✓Call-to-action testing
- ✓Offer comparison
- ✓Funnel optimization
- ✓Message testing
- ✓Pricing page experiments
Let the data decide
Split traffic between destinations, read the results with Bayesian statistics, and promote the winner with one click.
Common questions.
Related features.
Put a/b testing to work on your next campaign.
Everything is free while we're in beta. No credit card required.