THE ACTURITY BLOG

Notes for marketers who'd rather know than guess.

Link management, A/B testing, and data-driven marketing — straight from the team building Acturity.

FEATUREDGetting Started

Build a Campaign Tracking System That Actually Works

Set up UTM parameters, short links, and analytics into one campaign tracking system that tells you where your clicks come from.

ACTURITY TEAM·APR 12, 2026·10 MIN READ
Dashboard showing campaign tracking with UTM parameters and click analytics
WordPress post editor with the Publish button highlighted and a branded short link appearing in a sidebar panel next to a click counter
Marketing

WordPress Link Shortener: Short Links Made Every Time You Publish

Stop pasting URLs into a shortener by hand. Make WordPress create a tracked, branded short link the moment each post goes live.

OCT 9, 2026·8 MIN
Diagram showing link click data flowing into analytics and marketing platforms
Getting Started

Connect Your Link Data to GA4, HubSpot, and Ad Platforms

How link data reaches Google Analytics, HubSpot and ad platforms, which parts are automatic, and where UTMs and conversions fill the gaps.

APR 6, 2026·10 MIN
Email inbox showing branded short links with click analytics overlay
Marketing

Email Link Tracking: Short Links That Show Which Email Worked

Short links clean up your emails, build trust with a domain of your own, and give you click data that your email tool alone can't.

APR 6, 2026·8 MIN
Dashboard showing link health status with uptime checks and SSL certificate validation
Analytics

Link Health Monitoring: Broken Links, SSL Failures, Downtime

Link health monitoring catches broken destinations, SSL failures and downtime before your audience does. Here's how to set it up and what it checks.

MAR 29, 2026·8 MIN
Custom domain configuration for branded short links with DNS settings
Getting Started

How to Build a Custom Domain Strategy for Your Short Links

Pick the right custom domain for your short links and set it up without the DNS headaches.

MAR 25, 2026·10 MIN
Diagram showing webhook events flowing from link clicks into marketing tools
Getting Started

Automate Your Link Marketing with Webhooks and Integrations

Stop manually checking link performance. Use webhooks and integrations to send click data to the tools your team already works in.

MAR 19, 2026·10 MIN
Diagram showing a single short link branching into multiple destinations based on routing rules
Getting Started

How to Set Up Link Routing Rules for Geo, Device, and A/B Splits

Learn how to set up conditional redirects that send visitors to different destinations based on location, device, or A/B test splits.

MAR 17, 2026·10 MIN
Dashboard showing campaign performance metrics across multiple marketing channels
Analytics

How to Track Marketing Campaigns Across Channels

Learn how to track marketing campaigns across every channel with UTM parameters, link tracking, and proper attribution.

MAR 13, 2026·8 MIN
QR code on a printed flyer being scanned with a smartphone showing analytics data
Analytics

How to Track Offline Marketing Campaigns with QR Codes and Short Links

Bridge the gap between print and digital by tracking offline campaigns with QR codes, short links, and real attribution data.

MAR 13, 2026·10 MIN
A long URL being transformed into a clean short link on a laptop screen
Getting Started

URL Shortener: What It Is, How It Works, and Why You Need One

A plain-English guide to URL shorteners: how they work under the hood, why marketers rely on them, and how to pick the right one.

MAR 10, 2026·7 MIN
A branded short link displayed on a marketing dashboard alongside click analytics
Marketing

Custom Short URL: How to Name Links People Trust and Remember

How to choose the words after the slash in a custom short URL: naming rules, patterns that scale, mistakes to avoid, and what Acturity allows.

MAR 8, 2026·7 MIN
A customized QR code with a brand logo in the center being scanned by a smartphone
QR Codes

How to Create a QR Code: A Practical Step-by-Step Guide

A no-nonsense walkthrough for creating QR codes that actually get scanned, from your first code to advanced customization.

MAR 6, 2026·10 MIN
A mobile phone displaying a well-designed link-in-bio page with multiple clickable blocks
Pages

How to Build a Link-in-Bio Page That Actually Drives Traffic

Your bio link is the most valuable piece of real estate on social media. Here's how to make it work harder for you.

MAR 4, 2026·10 MIN
A URL with highlighted UTM parameters showing source, medium, and campaign tags
Analytics

UTM Parameters: How to Track Where Your Traffic Really Comes From

A practical guide to UTM parameters: what they are, how to build them, and how to stop guessing where your traffic comes from.

MAR 2, 2026·7 MIN
One short link branching into two landing page variants, with a conversion chart showing the lower-click variant earning more signups
Optimization

Split URL Testing for Links: Judge Winners by Conversions, Not Clicks

Split URL testing picks the wrong winner when it counts clicks. Here is how to run link A/B tests judged on conversions, with sample sizes set up front.

FEB 5, 2026·9 MIN
Bot traffic report comparing total clicks with human clicks
Analytics

Link Shortener Analytics: Stop Counting Clicks, Start Counting People

Most link shortener analytics overcount. Learn which metrics reflect real people and real results, and which ones to stop reporting.

JAN 28, 2026·8 MIN
Security dashboard showing branded short links with owner names, permission levels, and an audit log of recent link edits
Enterprise

The Real Short URL Security Risk Is Who Controls the Link

The short url security risk is not the redirect itself. It is shared domains and links nobody owns. Here is how enterprise teams close that gap.

JAN 15, 2026·8 MIN

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