Blog
Insights on link management, A/B testing, and data-driven marketing — from the team building Acturity.
Connect Your Link Data to GA4, HubSpot, and Ad Platforms
Wire your short link click data into Google Analytics, HubSpot, and ad platforms so every click feeds your reporting stack.
Short Links in Email Marketing: More Clicks, Better Tracking
Short links clean up your emails, boost click-through rates, and give you real data on what your subscribers actually tap.
Link Health Monitoring: Broken Destinations, SSL Failures, and Downtime
Link health monitoring catches broken destinations, expired SSL certificates, and downtime before your audience does — here's how to set it up.
How to Build a Custom Domain Strategy for Your Short Links
Pick the right custom domain for your short links and set it up without the DNS headaches.
Automate Your Link Marketing with Webhooks and Integrations
Stop manually checking link performance — use webhooks and integrations to automate your marketing workflow end to end.
How to Set Up Link Routing Rules for Geo, Device, and A/B Splits
Learn how to set up conditional redirects that send visitors to different destinations based on location, device, or A/B test splits.
How to Track Marketing Campaigns Across Channels
Learn how to track marketing campaigns across every channel with UTM parameters, link tracking, and proper attribution.
How to Track Offline Marketing Campaigns with QR Codes and Short Links
Bridge the gap between print and digital by tracking offline campaigns with QR codes, short links, and real attribution data.
URL Shortener: What It Is, How It Works, and Why You Need One
A plain-English guide to URL shorteners — how they work under the hood, why marketers rely on them, and how to pick the right one.
Why Branded Links Get More Clicks (And How to Set Them Up)
Branded links outperform generic short URLs by a wide margin — here's why they work and how to set up your own custom domain.
How to Create a QR Code: A Practical Step-by-Step Guide
A no-nonsense walkthrough for creating QR codes that actually get scanned — from your first code to advanced customization.
How to Build a Link-in-Bio Page That Actually Drives Traffic
Your bio link is the most valuable piece of real estate on social media — here's how to make it work harder for you.
UTM Parameters: How to Track Where Your Traffic Really Comes From
A practical guide to UTM parameters — what they are, how to build them, and how to stop guessing where your traffic comes from.
How Branded Links Increase Click-Through Rates
Discover why branded short links significantly outperform generic URLs and how to implement them in your marketing strategy.
The Complete Guide to QR Code Marketing in 2026
Everything you need to know about using QR codes effectively in your marketing campaigns.
A/B Testing Your Links: Best Practices and Case Studies
Learn how to run effective A/B tests on your marketing links to maximize conversions.
Link Analytics: Metrics That Actually Matter
Cut through the noise and focus on the link metrics that drive real business results.
Building a Link-in-Bio Page That Converts
Tips and strategies for creating link-in-bio pages that drive traffic and conversions.
Enterprise Link Management: Security & Compliance
How to implement secure link management practices for enterprise organizations.
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