Link Tracking: The Complete Guide
Everything that happens between a click on your link and knowing which campaign made you money — redirects, UTMs, click IDs, conversions, bots, and why your numbers never match.
22 MIN READGuides
Everything between “someone clicked my link” and “I know which campaign made me money” — written to be the reference, not the recap.
UTM Parameters: The Complete Guide
What utm_source, utm_medium, utm_campaign, utm_term, and utm_content actually do, where the data ends up, and the mistakes that silently corrupt your campaign reports.
11 MIN READUTM Naming Conventions That Don't Fall Apart
A concrete UTM naming scheme — lowercase, dashes, a fixed vocabulary per field — and the free builder + checker that keeps your whole team on it.
8 MIN READClick IDs Explained: gclid, fbclid, and First-Party IDs
What those mystery parameters ad platforms append to your URLs actually do, how they connect a click to a sale, and why first-party click IDs survive when platform ones get stripped.
10 MIN READHow Link Redirects Actually Work: 301, 302, and the 50ms Hop
What happens in the moment between clicking a short link and landing on the destination — redirect types, what gets measured in the hop, and what browsers strip along the way.
9 MIN READConversion Tracking Without Third-Party Cookies
Why pixel-and-cookie tracking now loses a big share of conversions, and how first-party, server-side tracking closes the gap.
10 MIN READQR Code Tracking: How to Know Who Scanned
A plain QR code tells you nothing. Put a tracked link inside it and print becomes a measurable channel — here is how scan tracking actually works.
8 MIN READBot Clicks: Why Your Click Counts Are Lying
A surprising share of your clicks are not people — they are crawlers, scrapers, and the preview fetchers inside Slack, WhatsApp, and email scanners. What that does to your numbers.
8 MIN READAttribution Models in Plain English
First-click, last-click, and multi-touch attribution explained through one customer journey — the same sale telling three different stories.
8 MIN READBranded Short Links: Trust, Deliverability, and Click-Through
Why generic short domains get flagged by email filters and messaging apps, and what actually changes when the domain in the link is yours.
8 MIN READTracking Links Programmatically: API and Webhooks
Creating tracked links from code, receiving click and conversion events in real time, and feeding link data into your own warehouse.
8 MIN READWhy Your Click Counts Don't Match Google Analytics
Link clicks, Google Analytics sessions, and ad platform clicks will never agree — here is what causes each gap and how much each cause typically accounts for.
10 MIN READ