Link Tracking: The Complete Guide
Everything that happens between a click on your link and knowing which campaign made you money: redirects, UTMs, click IDs, conversions, bots, and why your numbers never match.
22 MIN READGuides
Everything between “someone clicked my link” and “I know which campaign made me money” — written to be the reference, not the recap.
Link tracking
UTM Parameters: The Complete Guide
What utm_source, utm_medium, utm_campaign, utm_term, and utm_content actually do, where the data ends up, and the mistakes that silently corrupt your campaign reports.
11 MIN READUTM Naming Conventions That Don't Fall Apart
A concrete UTM naming scheme with lowercase values, dashes and a fixed vocabulary per field, plus a free builder and checker that keeps your team on it.
8 MIN READClick IDs Explained: gclid, fbclid, and First-Party IDs
What those mystery parameters ad platforms append to your URLs actually do, how they connect a click to a sale, and why first-party click IDs survive when platform ones get stripped.
10 MIN READ301 vs 302 Redirects: How Short Links Really Work
What happens in the moment between clicking a short link and landing on the destination: redirect types, what gets measured in the hop, and what browsers strip along the way.
9 MIN READCookieless Conversion Tracking: How It Works
Why pixel-and-cookie tracking now loses a big share of conversions, and how first-party, server-side tracking closes the gap.
10 MIN READQR Code Tracking: How to Know Who Scanned
A plain QR code tells you nothing. Put a tracked link inside it and print becomes a measurable channel. Here is how scan tracking actually works.
8 MIN READBot Traffic: Why Your Click Counts Are Lying
Some of your clicks are not people. They are crawlers, scrapers, and the preview fetchers inside Slack, WhatsApp, and email scanners. Here is what that does to your numbers.
8 MIN READAttribution Models in Plain English
First-click, last-click, and multi-touch attribution explained through one customer journey, with the same sale telling three different stories.
8 MIN READBranded Short Links: Trust, Deliverability, and Click-Through
Why generic short domains get flagged by email filters and messaging apps, and what actually changes when the domain in the link is yours.
8 MIN READURL Shortener API: Track Links with Code and Webhooks
Creating tracked links from code, receiving click and conversion events within seconds, and feeding link data into your own warehouse.
8 MIN READWhy Your Click Counts Don't Match Google Analytics
Link clicks, Google Analytics sessions, and ad platform clicks will never agree. Here is what causes each gap and how to tell a normal one from a broken one.
10 MIN READ