Link Analytics: Metrics That Actually Matter
Cut through the noise and focus on the link metrics that drive real business results.
Stop Tracking Vanity Metrics
Not all link metrics are created equal. Total clicks might look impressive in a report, but they rarely tell you what's actually working. Here's how to focus on the data that drives decisions.
What to Track
Every click through Acturity captures 20+ data points — but you don't need to watch all of them. Focus on these categories:
- Click volume and trends: Total clicks, unique clicks, and period-over-period changes
- Geographic performance: Where your audience is clicking from (country on all plans, city-level on Professional+)
- Device and browser breakdown: Understand how your audience accesses your links (Starter+)
- Referrer and source analysis: Know which channels drive the most traffic (Starter+)
- QR scan data: QR scans are tracked separately from link clicks, so you can measure offline campaigns independently
Why These Metrics Matter
Click trends reveal whether your campaigns are gaining or losing momentum. A link that got 1,000 clicks last week but only 200 this week needs attention — not celebration.
Geographic data helps you target content and schedule posts for the right time zones. If 60% of your clicks come from Europe, posting at 9 AM EST isn't optimal.
Device breakdown tells you where to optimize. If 80% of clicks are mobile, your landing pages better be mobile-first.
Referrer data shows which channels actually perform. You might be spending hours on a platform that drives minimal traffic while ignoring a channel that converts consistently.
Time Periods and Reporting
Acturity offers flexible time ranges for analysis:
- Quick filters: Today, last 7 days, 30 days, 90 days, and all-time
- Custom date ranges: Pick exact start and end dates for campaign-specific analysis
- Scheduled email reports: Set up daily, weekly, or monthly reports delivered to multiple recipients
- Data export: Download your analytics as CSV or JSON for external analysis
Data Retention by Plan
How long your analytics data is stored depends on your plan:
- Free: 30 days
- Starter: 90 days
- Professional: 365 days
- Enterprise: 3 years
Organization-Level Insights
Beyond individual links, Acturity's dashboard gives you a bird's-eye view:
- Top-performing links and campaigns
- Period-over-period trend comparisons
- Aggregate geographic and device data across all links
Getting Started with Acturity
Every link you create in Acturity starts tracking analytics immediately — no setup required. Visit your link dashboard to see real-time click data, then set up a scheduled report to keep your team informed without manual checks.