Stop Tracking Vanity Metrics
Not all link metrics are created equal. Total clicks might look impressive in a report, but they rarely tell you what's actually working. Here's how to focus on the data that drives decisions.
What to Track
Every click through Acturity captures 20+ data points — but you don't need to watch all of them. Focus on these categories:
- Click volume and trends: Total clicks, unique clicks, and period-over-period changes
- Geographic performance: Where your audience is clicking from (country on all plans, city-level on Professional+)
- Device and browser breakdown: Understand how your audience accesses your links (Starter+)
- Referrer and source analysis: Know which channels drive the most traffic (Starter+)
- QR scan data: QR scans are tracked separately from link clicks, so you can measure offline campaigns independently
Why These Metrics Matter
Click trends reveal whether your campaigns are gaining or losing momentum. A link that got 1,000 clicks last week but only 200 this week needs attention — not celebration.
Geographic data helps you target content and schedule posts for the right time zones. If 60% of your clicks come from Europe, posting at 9 AM EST isn't optimal.
Device breakdown tells you where to optimize. If 80% of clicks are mobile, your landing pages better be mobile-first.
Referrer data shows which channels actually perform. You might be spending hours on a platform that drives minimal traffic while ignoring a channel that converts consistently.
Time Periods and Reporting
Acturity offers flexible time ranges for analysis:
- Quick filters: Today, last 7 days, 30 days, 90 days, and all-time
- Custom date ranges: Pick exact start and end dates for campaign-specific analysis
- Scheduled email reports: Set up daily, weekly, or monthly reports delivered to multiple recipients
- Data export: Download your analytics as CSV or JSON for external analysis
Data Retention by Plan
How long your analytics data is stored depends on your plan:
- Free: 30 days
- Starter: 90 days
- Professional: 365 days
- Enterprise: 3 years
Organization-Level Insights
Beyond individual links, Acturity's dashboard gives you a bird's-eye view:
- Top-performing links and campaigns
- Period-over-period trend comparisons
- Aggregate geographic and device data across all links
Getting Started with Acturity
Every link you create in Acturity starts tracking analytics immediately — no setup required. Visit your link dashboard to see real-time click data, then set up a scheduled report to keep your team informed without manual checks.
