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Acturity Team
Insights on link management, A/B testing, and data-driven marketing.
QR Codes Are Back (And Better Than Ever)
QR codes have experienced a remarkable renaissance. What was once considered outdated technology is now a cornerstone of modern marketing.
Why QR Codes Matter in 2026
The pandemic accelerated QR code adoption by years. Today, consumers expect to see QR codes everywhere — and they're ready to scan them.
What Acturity QR Codes Offer
Acturity generates QR codes linked to your branded short URLs, giving you full control over design and tracking:
- Custom colors: Choose foreground and background colors from 6 presets or enter a custom hex value
- Error correction levels: Four options (L, M, Q, H) to balance density and scan reliability
- Multiple export formats: Download as PNG, SVG, or PDF for any use case
- Scan analytics: QR scans are tracked separately from link clicks, so you know exactly how each channel performs
Best Practices for QR Code Marketing
Design Considerations:
- Use brand colors with sufficient contrast for reliable scanning
- Choose a higher error correction level (Q or H) for busier environments
- Include a clear call-to-action near the QR code
Placement Tips:
- Eye level for standing viewers
- Within arm's reach for seated viewers
- Avoid curved surfaces when possible
- Test scanning before printing at scale
Measuring QR Code Success
Track these metrics in Acturity:
- Total scans vs. unique scans
- Geographic distribution (country and city)
- Device types and operating systems
- Time-of-day patterns
- Conversion from scan to action
Common Mistakes to Avoid
- Using QR codes without any tracking or analytics
- Making QR codes too small to scan reliably
- Placing them in areas with poor connectivity
- Not including a CTA telling users what to expect
- Linking to pages that aren't mobile-optimized
Getting Started with Acturity
Create your first QR code in Acturity in under a minute — pick your branded link, customize colors, and export. Scan analytics start tracking immediately so you can measure results from day one.
