How Branded Links Increase Click-Through Rates
Discover why branded short links significantly outperform generic URLs and how to implement them in your marketing strategy.
The Power of Branded Links
In today's digital landscape, every touchpoint with your audience matters. Branded links are one of the most overlooked yet powerful tools in a marketer's arsenal.
What Are Branded Links?
Branded links are short URLs that use your own custom domain instead of a generic URL shortener domain. Instead of sharing xyz123.co/a8kd2f, you share yourcompany.link/campaign.
Why They Work
Industry reports suggest branded links can generate significantly higher click-through rates compared to generic short links. Here's why:
- Trust: Users are more likely to click links from recognizable domains
- Brand Recognition: Every link reinforces your brand
- Professionalism: Custom domains signal legitimacy
- Memorability: Branded links are easier to remember and share
Implementation Best Practices
When implementing branded links in your marketing strategy:
- Choose a memorable domain: Keep it short and related to your brand
- Be consistent: Use the same branded domain across all channels
- Track everything: Monitor click-through rates to optimize performance
- A/B test: Compare branded vs. generic links to measure impact
Industry Data: E-commerce Results
E-commerce companies switching to branded links typically report noticeable improvements across channels:
- Higher email click-through rates (branded domains signal trust in crowded inboxes)
- Better social media engagement (recognizable URLs get more taps)
- Fewer customer support tickets about "suspicious links"
Getting Started with Acturity
Ready to implement branded links? Here's how to get started with Acturity:
- Set up your custom domain in Acturity (DNS verification via CNAME + TXT)
- SSL is provisioned automatically for your domain
- Create your first branded link with a custom slug
- Use UTM parameters and tags to organize your campaigns
- Monitor click-through rates and geographic data in real-time
Acturity makes branded links simple — from custom domains to detailed analytics, everything you need is built in.